Selling AI-powered tools, platforms, or products to developers can be a daunting task. With numerous companies vying for their attention, it’s becoming increasingly difficult to stand out from the crowd. There are several reasons why selling to devs is a nightmare, including:

1. Constant bombardment with messages, making it hard to get noticed.
2. A surplus of products and services, leading to a supply that far exceeds demand.
3. High background noise, making it challenging to get devs to focus on your product.
4. Dev’s ability to spot AI-generated messages from a mile away, making it difficult to build trust.
5. Impatience with demos, with many devs closing tabs before even giving your product a chance.
6. The importance of opinions from other devs, who often value flashy presentations over substance.
7. Unforgiving product trials, where any bugs or poor performance can be a deal-breaker.
8. The tendency for devs to have a plan B, often opting to build something themselves rather than using an existing product.
9. Lack of a solid track record, making it harder to gain trust and credibility.
10. The celebrity status of top devs and CTOs, making it difficult to get their attention and approval.

Despite these challenges, it’s not impossible to succeed. Building trust with technical teams through introductions, messages, calls, and events is crucial. However, this must be done at an incredible pace, as the window of opportunity is often short-lived.

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