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Amazon is doubling down on artificial intelligence to provide viewers with richer insights during its Thursday Night Football broadcasts on Prime Video. New AI-driven features are designed to analyze critical game situations in real-time. “Pocket Health” uses AI to assess the pressure faced by the quarterback by analyzing the offensive line’s performance. Furthermore, a suite of “End of Game” tools leverages AI to predict potential possession scenarios for trailing teams and estimate the time required for a comeback. These enhancements build upon existing AI implementations such as “Defensive Alerts,” which identifies potential blitzing players using sophisticated machine learning algorithms, ultimately providing a more in-depth and engaging viewing experience for NFL fans.