Photo by Miguel Á. Padriñán on Pexels

Google is intensifying its push to integrate artificial intelligence into its primary search functionalities, a move highlighted by the recent transformation of its Google Doodles. Traditionally used to commemorate holidays, significant individuals, and noteworthy events, Google Doodles are now being strategically deployed to promote “AI Mode,” Google’s AI-enhanced search capability driven by Gemini. This evolution from celebratory graphics to an AI marketing platform underscores Google’s commitment to boosting AI adoption in an increasingly competitive landscape. The shift suggests a concerted effort to familiarize users with Gemini and integrate it seamlessly into their search experience.