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Microsoft is signaling a push to broaden the reach of Xbox Cloud Gaming with a potential budget-friendly subscription option. This move aims to make cloud gaming accessible to a wider audience, particularly in regions where the current $19.99 Xbox Game Pass Ultimate price point presents a barrier. The announcement coincides with Nvidia’s ongoing advancements in GeForce Now. Furthermore, Microsoft is actively developing the next generation of Xbox Cloud Gaming, partnering with AMD to create custom silicon and hardware solutions. This next-gen infrastructure will heavily leverage neural rendering techniques, promising enhanced visual fidelity. In parallel, Microsoft is preparing to integrate AI-powered features into its gaming ecosystem, with plans to test these capabilities on the upcoming Xbox Ally X device, featuring a dedicated NPU (Neural Processing Unit).