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Artificial intelligence is revolutionizing pricing strategies, offering businesses the potential to tailor deals to individual customers. However, this personalized approach is sparking a heated debate about fairness and privacy. Concerns are growing that AI-driven pricing models could lead to price discrimination based on factors such as income, online behavior, and geographic location. Experts warn this could result in unfair treatment, privacy breaches, and a widening digital divide. The core question remains: are personalized prices inherently unjust, and if so, what role should regulators play? Furthermore, can consumers effectively opt-out and choose providers offering more transparent pricing? The conversation began trending on Reddit’s Artificial Intelligence forum, highlighting the public’s growing awareness and apprehension surrounding AI’s influence on everyday commerce. [Reddit Post: https://old.reddit.com/r/moggsk/]