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Apple is doubling down on artificial intelligence development, with CEO Tim Cook declaring AI a transformative force on par with the internet and the smartphone. In a recent address to employees, Cook emphasized Apple’s commitment to becoming a major player in the AI landscape, acknowledging previous delays in feature rollouts, particularly with Siri. Software head Craig Federighi attributed past struggles to a failed ‘hybrid architecture’ and highlighted the adoption of a new approach designed to meet Apple’s stringent quality standards. To accelerate its AI roadmap, Apple is also considering strategic acquisitions, echoing a trend seen across the tech industry where companies are actively acquiring AI talent and technologies. Cook’s strong words suggest a renewed urgency and significant investment in AI across all Apple products and services.