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Following recent scrutiny, Delta Air Lines has issued a statement clarifying its use of artificial intelligence in its dynamic pricing strategy. The airline maintains that its AI-powered system analyzes aggregated market data and reacts to broader trends, rather than leveraging individual customer data to offer personalized prices. Delta executives emphasized the AI’s role as an advanced analytical tool, responding to competitor pricing and overall demand to optimize fares across the board. This reassurance comes after lawmakers voiced concerns regarding potential discriminatory pricing practices. Delta further clarified that no personal customer data is shared with Fetcherr, the developer of the AI technology, underscoring its commitment to fair and transparent pricing for all passengers.