Photo by Ivan Samkov on Pexels

Apple is signaling a more aggressive strategy in the artificial intelligence arena, hinting at potential mergers and acquisitions to accelerate its AI development efforts. CEO Tim Cook addressed the possibility of M&A activity during the company’s Q3 earnings call, where Apple reported $94 billion in revenue. This openness to acquisitions comes as Apple actively seeks to close the gap in the rapidly evolving AI landscape. Rumors suggest the company is exploring potential acquisitions of AI startups, and may also be considering collaborations with industry leaders like OpenAI and Anthropic to bolster its voice assistant, Siri. Prior reports have also mentioned Apple’s interest in acquiring AI search startup Perplexity. This increased focus on AI involves reallocating resources within Apple to prioritize AI features and develop a more personalized Siri experience. While Apple is investing heavily in AI, its core business lines remain robust, demonstrating growth in iPhone, Mac, and services revenue.