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Apple has reached a significant milestone, announcing that it has shipped 3 billion iPhones globally. CEO Tim Cook highlighted the achievement, underscoring the enduring popularity of the company’s flagship product. While Apple faces scrutiny, especially in the realm of artificial intelligence integration, the iPhone continues to drive substantial sales and maintain its dominant position in the smartphone market. Notably, Eddy Cue suggests the iPhone’s long-term role may evolve drastically within the next decade. Apple is actively developing AI solutions to complement its existing product ecosystem, addressing current shortcomings in native AI features. The industry is also watching closely the potential impact of collaborations like the one between Sam Altman and Jony Ive, which could influence Apple’s trajectory as it aims for its next billion iPhones sold.