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YouTube is doubling down on live streaming with a suite of AI-powered features designed to attract viewers and empower content creators to monetize their streams more effectively. The platform is now supporting simultaneous horizontal and vertical streaming, allowing creators to reach audiences across different viewing formats. An AI-driven highlight reel generator automatically transforms key moments from live streams into engaging Shorts, boosting discoverability. Furthermore, mobile users can now live react to other YouTube live streams, fostering a more interactive viewing experience. YouTube reports that over 30% of daily logged-in users watched live content in the second quarter of this year, highlighting the growing importance of live streaming. These updates provide creators with new tools to quickly monetize their content, expand their reach, and engage more deeply with their audience.