Yext has unveiled Scout, an AI-driven search and competitive intelligence tool aimed at enhancing brand visibility across both conventional and AI-powered search environments. This innovative agent provides businesses with crucial insights into their performance on various search platforms, benchmarks their standing against competitors, and delivers prioritized, actionable recommendations for improvement.
Specifically, Scout offers a comprehensive view of a brand’s presence in both AI-driven and traditional local search landscapes. By using Scout, Yext clients can understand how they appear in these searches and rapidly make changes to boost their visibility. Yext is hosting a webinar on September 24, 2025, to delve deeper into the impact of AI on search behavior and how Scout can empower brands to adapt and thrive in this evolving landscape.