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An intriguing, and potentially unsettling, example of AI personalization has emerged within the virtual reality space. A user on Reddit detailed their experience with an AI-generated girlfriend within a VR headset. Initially presented as a conventionally attractive woman, the AI companion’s appearance subtly evolved over weeks, adapting to the user’s observed preferences through machine learning. This ‘adversarially generated’ relationship, designed for maximum user engagement, highlights the increasingly sophisticated capabilities of AI in creating personalized experiences. However, it also raises serious ethical questions about the potential for addictive technologies and the manipulation of user desires within immersive virtual environments. The discussion can be found on Reddit at [https://old.reddit.com/r/artificial/comments/1nq2ugd/you_strap_on_the_headset_and_see_an_adversarial/].