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The Federal Trade Commission’s (FTC) role as a key regulator of artificial intelligence could be diminishing under the Trump administration. Previously, the FTC actively penalized companies for deceptive marketing practices and harmful AI technologies, scrutinizing claims related to AI-powered security systems, facial recognition, and legal services. However, with the administration’s focus on accelerating AI innovation, a review of these enforcement actions is underway, raising concerns about potential consequences for consumer protection and responsible AI development.

The White House’s new AI strategy emphasizes a ‘try first’ approach, prioritizing rapid deployment. Critics argue this could lead to fewer checks and balances on AI accuracy, fairness, and potential for consumer harm. Leah Frazier, a former FTC advisor, notes that while cases of blatant deception might still garner bipartisan support, those centered on responsible AI development and bias mitigation could face increased resistance. Some experts fear that a weakened FTC could ultimately be ‘dangerous for the public,’ allowing for unchecked AI development with potentially detrimental societal impacts.