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TikTok is doubling down on artificial intelligence to empower advertisers with unprecedented insights. New AI-powered tools provide brands with granular data on user behavior, emerging trends, and popular content, enabling more targeted and effective ad campaigns. Insight Spotlight offers a deep dive into user demographics, trending videos, and associated keywords, generating AI-driven recommendations for optimal ad content and keyword usage. The Content Suite simplifies the process of discovering and licensing user-generated content, further streamlining ad creation. TikTok’s latest features promise to bridge the gap between advertiser content and the platform’s dynamic user landscape, maximizing engagement and ROI.