Photo by Tima Miroshnichenko on Pexels

TikTok is expanding its Symphony ads platform with new AI-driven tools, enabling advertisers to create sponsored videos featuring virtual avatars. These AI avatars can emulate human influencers, showcasing products and mimicking their style. The move sparks debate regarding the authenticity of advertising and the future role of human influencers in the digital landscape. TikTok assures users that all AI-generated content will be clearly labeled and subjected to rigorous safety checks.