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TikTok is expanding its user control features, launching its ‘Manage Topics’ feature globally. This allows users to fine-tune the frequency with which content from the top 10 categories, such as sports, travel, humor, creative arts, and dance, appears on their ‘For You’ page. Previously tested in the US, this feature empowers users to personalize their viewing experience. In addition, TikTok is bolstering its keyword filtering capabilities with AI-powered ‘smart’ filters. These advanced filters go beyond simple keyword blocking, identifying and filtering content containing related terms in captions, hashtags, and descriptions. Users can refine these filters by selecting or deselecting suggested related words. The feature will soon support over 200 keywords. Users can access the ‘Manage Topics’ section via settings or by tapping the Share button on a video, choosing ‘Why this video,’ and then ‘Adjust your For You.’