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The battle for voice AI supremacy is heating up as Apple, Meta, and Amazon invest heavily in the technology. Apple is reportedly planning a major Siri overhaul in 2025, leveraging a new ‘App Intents’ system to enable seamless, hands-free control of various applications. This update is anticipated to play a key role in Apple’s future hardware offerings, potentially including a smart display and even a tabletop robot. Meanwhile, Meta is strategically acquiring audio startups specializing in emotion recognition through voice, suggesting a focus on understanding user sentiment. While Meta excels in voice emotion analysis, Apple boasts the hardware infrastructure required for robust AI voice solutions, but faces the challenge of improving its underlying AI processing capabilities. Not to be left behind, Amazon is also revamping its Alexa platform with enhanced AI features. This escalating competition highlights the growing importance of voice AI as the next frontier in human-computer interaction.