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The line between reality and fabrication is blurring on social media as AI-generated influencers gain traction. A recent Reddit post, aptly titled ‘This influencer does not exist,’ highlighted the increasing sophistication of these virtual personalities and their potential disruption of the influencer marketing industry. The discussion, accessible at [https://old.reddit.com/r/artificial/comments/1lq126v/this_influencer_does_not_exist/], raises questions about authenticity, transparency, and the future of human connection in a digitally mediated world. As AI continues to advance, the debate surrounding these synthetic stars and their influence on consumers is only likely to intensify.