Photo by Tima Miroshnichenko on Pexels

Swiss watchmaker Swatch has entered the artificial intelligence arena with AI-DADA, a new tool enabling users to generate bespoke watch designs through AI prompts. This innovative platform sparks creativity, letting customers explore a multitude of potential aesthetics. Currently, custom MoonSwatches aren’t on offer, but Swatch suggests this could be a future development for personalized timepieces.