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Sora is rolling out enhanced controls designed to give users greater power over how AI-generated likenesses of themselves are used in videos on the platform. The move aims to address growing anxieties surrounding deepfakes and the potential misuse of AI-generated content.

These new features will allow users to manage the appearance of their AI-generated representations, restricting their involvement in videos featuring specific topics or containing particular words. This represents a significant step toward empowering individuals to protect their digital identities in the age of increasingly sophisticated AI manipulation.

The update is part of a wider effort by Sora to reinforce safety protocols and stabilize its platform in the face of escalating concerns about misinformation and the ethical implications of AI-generated media.