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OpenAI is taking steps to legitimize fictional character cameos within its Sora video generation platform while simultaneously bolstering copyright protections. The company plans to introduce officially sanctioned collaborations with fictional characters, aiming to combat the unauthorized and often inappropriate use of copyrighted material. Sora team leader Bill Peebles hinted at upcoming details regarding these collaborations. CEO Sam Altman has echoed these sentiments, stating that rights holders will gain increased control over how their characters are used, potentially through an opt-in system similar to current likeness options. Revenue sharing models are also under consideration to compensate rights holders. These initiatives arrive amidst growing scrutiny of OpenAI’s handling of copyright issues and its commitment to responsible AI video generation.