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Snapchat is doubling down on augmented reality (AR) with the introduction of Lens Plus, a premium subscription service priced at $8.99 per month. This new tier expands access to a curated collection of lenses, including those created by Snapchat and select creators. Subscribers gain access to exclusive AR experiences, including an AI-powered video lens, on top of the benefits already offered with the $3.99 Snapchat Plus subscription. The move comes as Snap prepares to publicly launch its AR glasses, Specs, in 2026, highlighting the company’s focus on lenses as a core feature. Lens Plus promises weekly additions of fresh AR content, with creators compensated for contributing exclusive lenses to the platform.