Edward Saatchi, formerly of Oculus Story Studio, is betting on a future of user-guided AI entertainment with his new company, Showrunner. Fresh off funding from Amazon, Showrunner aims to build a platform where audiences actively prompt and shape AI-generated stories. Saatchi’s vision positions users as key collaborators in creating the next generation of entertainment experiences, effectively making them the ‘directors’ of their own AI-powered narratives.