Samsung is pushing the boundaries of AI integration by incorporating it into its social media strategy. The company has been posting videos on YouTube, Instagram, and TikTok that were made or edited using generative AI tools, including a teaser for the upcoming Galaxy S26 series.

The Brighten your after hours video showcases two people skateboarding at night, highlighting the low-light video capabilities of the upcoming Galaxy S26 devices. A fine print disclaimer at the end of the video reveals that it was generated with AI technology.

This move marks a significant expansion of Samsung’s AI presence, which already permeates its smartphones, appliances, and other devices. As the company continues to explore new ways to leverage AI, it will be interesting to see how this affects its social media strategy and overall brand identity.

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