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The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) has lodged an unfair labor practice complaint against Epic Games, alleging the gaming giant is leveraging artificial intelligence to circumvent employing voice actors in Fortnite. The complaint centers on the use of AI to generate the voice of Darth Vader, enabling the character to respond dynamically to player actions within the game. SAG-AFTRA contends that this practice effectively replaces the need for human voice performers and constitutes a violation of labor laws due to the lack of negotiation or agreement regarding the use of AI to displace human talent. While SAG-AFTRA acknowledges the potential of AI in entertainment, they maintain that its implementation must be accompanied by robust safeguards and fair compensation models for performers. The legal action underscores the growing tensions and ethical dilemmas surrounding the integration of AI within the entertainment industry and its impact on the livelihoods of creative professionals.