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The Royal Navy is deploying an AI-powered avatar named Atlas to revolutionize its recruitment process, specifically targeting prospective submariners. Atlas, built on a large language model, represents a significant move towards automated and engaging initial support, moving beyond conventional text-based interactions.

The introduction of Atlas follows a highly successful text-based AI assistant that managed over 460,000 inquiries, achieving a 93% satisfaction rate and reducing the burden on human recruiters by an impressive 76%. Atlas is designed to appeal to a younger generation of potential recruits through a more immersive multimedia conversational experience.

Candidates can interact with Atlas through spoken responses, on-screen captions, and informative videos, providing comprehensive answers to their questions, particularly those about life aboard a submarine. The avatar will be tested at recruitment events and integrated into the NavyReady app and the Enterprise Customer Relationship Management (e-CRM) program.

The Royal Navy emphasizes that Atlas is intended to augment, not replace, human recruiters. Paul Colley, Head of Marketing at the Royal Navy, highlighted the organization’s commitment to the responsible use of AI to empower recruitment teams and enhance support for candidates.

The Atlas pilot program demonstrates a careful and measured approach to adopting generative AI, beginning with data analysis and a less complex text-based system before expanding to a visual format. This strategy has resulted in an AI-driven recruitment system that effectively filters routine inquiries, enabling human recruiters to dedicate their expertise to engaging with serious and promising candidates.