Photo by juan mendez on Pexels

Pinterest is rolling out a new AI-powered feature designed to revolutionize fashion searches on its platform. The Visual Language Model analyzes image Pins to generate descriptive keywords, allowing users to more precisely articulate their desired styles and aesthetic. By suggesting relevant vocabulary, Pinterest aims to bridge the gap between visual inspiration and specific product searches, empowering users to discover and shop for similar items with ease. The feature is currently available for women’s fashion in the US, Canada, and the UK, with plans to expand to other categories and geographies in the future.