Photo by Oladimeji Ajegbile on Pexels

Pinterest is doubling down on authentic creator content in a bid to counter the rising tide of AI-generated imagery on its platform. A new partnership with LTK, a prominent influencer affiliate shopping platform, will seamlessly integrate high-performing influencer content directly into users’ feeds. This integration is designed to provide a richer, more engaging shopping experience for Pinterest users while simultaneously boosting the visibility and potential earnings of LTK’s influencer network. The move comes as Pinterest actively combats the spread of AI-generated content. The company is already implementing detection methods and exploring options to label AI-generated posts, including potential features that would allow users to filter them out altogether.