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Pinterest is rolling out new features designed to improve user experience by addressing the growing presence of AI-generated content. The platform will now label images significantly created or modified by artificial intelligence. This move aims to provide transparency and clarity for users engaging with visual content. Further empowering users, Pinterest is also introducing a filtering option that allows them to minimize the display of AI-generated material in their feeds. These updates are intended to give users greater control over their visual discovery experience and foster a more authentic environment.