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YouTuber Felix “PewDiePie” Kjellberg is venturing into the realm of artificial intelligence, taking a hands-on approach by self-hosting AI models using adapted GPUs. Kjellberg is reportedly experimenting with building a custom AI model, comparing the outputs of different chatbots to optimize for quality responses. According to discussions originating on Reddit’s r/artificial intelligence, PewDiePie finds the process of developing and running AI more engaging than simply utilizing existing AI services. The original Reddit thread can be found at: [https://old.reddit.com/r/artificial/comments/1on8w71/pewdiepie_goes_allin_on_selfhosting_ai_using/]