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Perplexity AI is now offering a complimentary AI-powered personal shopping assistant to users in the United States, marking its entry into the increasingly competitive AI shopping landscape. Following similar moves by OpenAI and Google, Perplexity’s assistant enables users to specify their desired product attributes and iteratively refine search results. The AI presents curated product recommendations accompanied by detailed specifications and user reviews. Purchases can be seamlessly completed within the Perplexity platform through PayPal integration. A key differentiator for Perplexity is its focus on leveraging interaction history to provide highly personalized and relevant product recommendations over time. The company aims to foster direct relationships between retailers and customers through this new feature.