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A bold declaration from the CEO of Perplexity, the rising AI-driven search platform, suggests that Google’s dominance needs to be challenged, even to the point of “suffering,” to foster meaningful progress in artificial intelligence. This statement highlights the escalating rivalry and transformative impact AI is having on the search landscape. The original source of this viewpoint is a Reddit post detailing the CEO’s sentiment. As AI models continue to advance, companies such as Perplexity are trying to gain a share of the search engine market from established companies such as Google.