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OpenAI is aggressively pursuing growth in India, offering free access to its ChatGPT Go plan for a year, starting November 4th. This strategic initiative aims to capture a significant share of India’s rapidly expanding AI market, projected to reach $17 billion by 2027.

The announcement aligns with OpenAI’s DevDay Exchange developer conference in Bengaluru, highlighting the company’s commitment to establishing a strong foothold with Indian developers and businesses. The move mirrors similar strategies by Perplexity and Google, both of which have previously offered free access to premium AI features within India.

ChatGPT Go provides users with enhanced capabilities, including increased message limits, advanced image generation, expanded memory capacity, and the ability to upload more files and images. Current ChatGPT Go subscribers in India will also benefit from this promotion. OpenAI’s direct engagement with users is expected to foster long-term relationships, which could be leveraged for future monetization opportunities. Moreover, India’s diverse datasets will play a crucial role in training OpenAI models to handle complex linguistic nuances and noisy data, ultimately enhancing the global robustness of its AI. The company’s decision underscores a shift in the AI landscape, where aggressive user acquisition is prioritized over immediate revenue generation.