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OpenAI has quietly purged references to ‘io,’ the hardware venture spearheaded by Jony Ive, from its online presence. This move comes shortly after OpenAI’s unveiling of its ambitious $6.5 billion hardware initiative. While OpenAI maintains that the project remains on track, the removal of ‘io’ branding is attributed to a trademark dispute with iyO, a hearing aid company originating from Google’s X (formerly Google X). Content, including a blog post and video featuring Ive and OpenAI’s Sam Altman, have been taken down following a complaint by iyO regarding the usage of ‘io.’ The Verge has more on the story.