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The text-to-speech (TTS) market just got more competitive with the arrival of Dia, a new open-source model offering developers and researchers a freely available alternative to proprietary solutions like ElevenLabs and OpenAI. Dia aims to provide expressive, high-quality speech synthesis while emphasizing reproducibility and unrestricted access. By embracing open-source principles, Dia encourages community contribution and promises to accelerate innovation within the dynamic field of AI voice generation.