Netflix has officially entered the AI-assisted production era, showcasing the technology’s cost-cutting potential on its sci-fi series, ‘The Eternaut.’ Co-CEO Ted Sarandos confirmed that generative AI played a key role in creating a visually striking scene, significantly reducing both production time and traditional visual effects expenses.
The specific application involved generating the destruction of a building in Buenos Aires, Argentina. Sarandos highlighted the strategic advantage AI offers, allowing creators to elevate film and series quality while managing budgets more effectively.
Beyond VFX, Netflix is actively investigating further AI integrations, including AI-enhanced search capabilities and the potential for targeted in-content advertising.