At its Menlo Park headquarters, Meta is holding its inaugural LlamaCon, a dedicated conference for AI developers. The event is strategically designed to bolster interest in Meta’s open-source Llama family of AI models. While Llama initially garnered significant attention, the open-source AI arena has become increasingly competitive. LlamaCon represents a vital opportunity for Meta to showcase the enduring value and future possibilities of its Llama AI platform, hoping to retain and attract developers in this dynamic landscape.