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Meta is escalating its efforts to combat spam on Facebook, focusing on accounts that game the platform’s algorithm and abuse monetization features. The crackdown specifically targets accounts employing tactics like excessively long posts filled with hashtags and deliberately mismatched images and captions.

Accounts found engaging in these behaviors will experience reduced content reach, limiting visibility primarily to their existing followers. They will also be disqualified from revenue-earning opportunities. Meta shared examples of the type of spam they’re targeting, including unrelated caption-image pairings and hashtag stuffing.

This initiative follows the introduction of Facebook’s new Friends-only feed, designed to remove algorithmic recommendations. Meta is also taking action against users creating multiple accounts to amplify spam, restricting their reach and ability to monetize. These accounts often aim to artificially inflate follower counts, boost views, and generate unfair profits. The platform is also actively suppressing comments identified as coordinated fake engagement.

Adding to their anti-spam arsenal, Facebook is testing a new user reporting feature for unhelpful comments and has launched a moderation tool for page owners to detect and automatically hide impersonation attempts.