Photo by Alena Darmel on Pexels

Meta is bringing the power of AI-driven translation directly to Instagram Reels, enabling automatic dubbing for a more global audience. Building on previous translation efforts, this new feature focuses on accurately syncing dubbed audio with the original speaker’s lip movements. Launching initially with English-to-Spanish translations, creators can now opt to have their Reels automatically dubbed before publishing. The platform provides options to enhance lip-syncing and review the translated video, ensuring quality. Meta will then intelligently distribute these dubbed Reels to viewers whose language preferences match the translation, clearly indicating that the video has been AI-translated. The rollout has begun, starting with Facebook creators boasting over 1,000 followers and extending to all public Instagram accounts, paving the way for wider cross-lingual content consumption.