Artificial intelligence is evolving beyond simple personalization, embracing hyper-personalization to offer uniquely tailored experiences. This advancement utilizes extensive datasets and sophisticated algorithms to cater to the specific needs and preferences of individual users. This shift promises a more engaging and efficient interaction with AI across various applications. (Source: A discussion on Reddit, accessible at https://old.reddit.com/r/artificial/comments/1nl9skm/from_personalization_to_hyperpersonalization/)