A significant shift in the search landscape has occurred, courtesy of Google I/O. The conference confirmed that AI-generated answers have become a central aspect of search results, leaving many brands in the dark about how AI describes them to customers.

This drastic change affects those who have invested years in building SEO strategies around the traditional 10 blue links. The rules of the game have changed, and it’s essential to adapt to the new landscape.

A recent episode of TechCrunch’s Equity podcast, featuring Rebecca, delves into the implications of this change and what it means for brands and their SEO strategies.

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