The Department of Justice’s antitrust battle against Google intensifies, with the government arguing for a forced divestiture of Google’s AdX exchange. The trial, focusing on Google’s alleged dominance in online advertising, has featured diverse testimonies, including a Daily Mail representative and a French regulatory official. Notably, the CEO of WikiHow raised concerns about a potential ‘AI apocalypse’ linked to Google’s search technologies. The core of the DOJ’s argument rests on the claim that Google illegally monopolizes the ad tech market, hindering competition and innovation. Google defends its practices, asserting the efficiency and competitive landscape of its products. The trial proceedings have delved into Google’s adherence to regulations, the practicalities of a potential breakup, and the anticipated consequences for both publishers and advertisers. The trial is scheduled to resume in November.