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The future of Google’s advertising technology empire hangs in the balance as a judge considers a range of remedies for its established monopoly. At the heart of the deliberations is the possibility of a forced breakup, a move strongly advocated by the Justice Department, which is pushing for Google to divest its AdX exchange. Google, however, contends that less drastic behavioral modifications are sufficient to address antitrust concerns.

The judge emphasized the critical importance of acting swiftly, warning that prolonged delays could diminish the impact of any imposed remedies. This landmark case is under intense scrutiny as it sets a crucial precedent for future antitrust enforcement actions targeting dominant tech companies and their market power.