Last summer, Bria Sullivan was on the cusp of launching her groundbreaking app, Focus Friend, designed to help individuals manage their screen time. With a modest goal of 100,000 downloads, Sullivan’s ambitious dream seemed like a long shot, especially considering the competition in the productivity category.

Teaming up with renowned creator Hank Green, who boasts a massive audience, Sullivan hoped that Focus Friend might just break into the top 10 productivity apps. However, with giants like ChatGPT and Google in the same category, the task appeared daunting.

Initially, Sullivan quietly released the app on the iOS App Store, but it wasn’t until August that Focus Friend started gaining traction, thanks in part to promotions from prominent figures. The app’s unexpected success is a testament to the power of innovative ideas and strategic partnerships.

Photo by Deyvi Romero on Pexels
Photos provided by Pexels