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Under Google’s direction, Fitbit is doubling down on artificial intelligence to provide users with more insightful health and fitness tracking. While Google expands its own smartwatch offerings, Fitbit maintains its position as a relevant and accessible brand, providing specialized trackers. These devices offer a range of features including guided workouts, meditation sessions, and detailed data analysis via the Fitbit Premium subscription. The new Google Pixel Watch 4 showcases increased battery life, a more repairable design, and seamless integration with Fitbit’s AI-driven fitness coaching capabilities. A redesigned Fitbit app signals Google’s ongoing commitment to nurturing the Fitbit ecosystem and enhancing user experience.