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A new application is stirring debate by using artificial intelligence to create interactive avatars of deceased individuals. Developed by an unnamed AI company, the app promises users the ability to ‘recreate’ loved ones, raising profound ethical considerations regarding grief, memory, and the potential exploitation of emotional vulnerability. The app’s emergence was first reported on Reddit (https://old.reddit.com/r/artificial/comments/1ox14pj/ai_company_unveils_avatar_app_that_recreates/), sparking a wider discussion about the responsible use of AI in sensitive areas related to loss and bereavement. Critics express concern about the potential for blurring the lines between memory and reality, and the long-term psychological effects of interacting with AI-driven representations of the departed.