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The escalating sophistication of deepfake technology is raising alarms about its potential for malicious applications. Experts, like Gaurav Misra, CEO of synthetic human AI firm Captions, are voicing concerns over the increasing realism and ease of creation of these fabricated videos and audio recordings. Captions recently released an analysis highlighting the rapid advancements and future threats posed by deepfakes. While some remain hopeful about the positive applications of AI, the growing risk of deepfakes being used to spread misinformation, manipulate public opinion, and damage reputations is a significant worry. Industry observers emphasize that current deepfake capabilities are just a precursor to more advanced and deceptive technologies currently under development, fueling the debate surrounding responsible AI development and deployment.