A new wave of advertising has emerged on ChatGPT’s free version, with targeted ads now being displayed to users across the United States. In an effort to gain a deeper understanding of this development, researchers conducted an in-depth analysis involving 500 queries posed to ChatGPT. The primary objective was to examine the nature of the ads presented and assess their relevance to the input prompts. This comprehensive study offers significant insights into the strategic advertising methods employed by OpenAI’s innovative chatbot.

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