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Coca-Cola’s newest holiday commercial, brought to life with generative AI, is drawing fire for its perceived visual shortcomings. Following previous controversial forays into AI-generated advertising, the beverage giant has unveiled a campaign showcasing animated creatures with inconsistent aesthetics and awkward animations. Observers have pointed out the ad’s seemingly outdated look, particularly in contrast to the capabilities of cutting-edge AI video tools like OpenAI’s Sora 2. The creation of the ad involved a collaboration between Coca-Cola, Silverside, and Secret Level, requiring a team of approximately 100 individuals, including five AI experts. Coca-Cola has stated that AI facilitated a faster and more cost-effective production process. However, the campaign has reignited concerns about the potential displacement of creative professionals due to the increasing adoption of AI in advertising. According to Coca-Cola’s Chief Marketing Officer, the new holiday campaign was produced in just one month, a stark contrast to the year-long timelines often associated with traditional productions.