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Despite facing criticism for its previous AI-generated holiday advertisement in 2024, Coca-Cola is reportedly venturing back into the realm of synthetic media for its upcoming holiday campaign. A Reddit user, u/esporx, posted on r/artificialintelligence that Coca-Cola executives are collaborating with an L.A.-based studio to produce a new AI-driven advertisement. The company hopes that improved craftsmanship and more refined visuals will lead to a more positive reception from viewers this time around. The original discussion can be found on Reddit: [https://old.reddit.com/r/artificial/comments/1onh8q6/cocacola_is_trying_another_ai_holiday_ad/]